3 reasons your business needs a good web developer

Republished Sept. 9, 2020

A well-built and well-maintained website is crucial for business credibility, lead generation, and brand-development. Hiring the right web developer is the cornerstone of achieving that.

With so many website-building tools out there, hiring a web developer can seem like an unnecessary expense, but the right one can help you boost your company’s profile, save on resources and increase revenue. Why?

Time is money. Don’t waste yours.

Of course, you can build your site yourself. There are tons of website-building solutions, from WordPress to Squarespace to Wix, as well as custom functionality applications and tutorials to guide you through the process. But do you have time to watch them all? Are you familiar with the inner workings of every feature you need? If not, it’s well-worth hiring a professional who can advise you on what the best options are (including how to go about building and updating it yourself).

Hiring a web developer is not just going to save you time at the outset. You will also avoid further headaches down the road. Do you know how your site will be maintained? As your business grows, can your site expand and change to meet the new demands? An ounce of prevention is worth a pound of cure, so a good web developer can offer preventative solutions to problems you may not have anticipated.

Better design = better KPIs

A good web developer and designer can help build the site of your dreams -- one that reflects your brand vision, company ethos and ideal user experience. Do you want your online store to mimic shopping in a luxury boutique? Does your site design encourage potential customers to reach out to you?

But more critically, a developer and designer can help you build a site that will improve search engine optimization, decrease bounce rate, and increase customer conversions. Research from the University of Melbourne on online behaviours and purchasing showed key links between the principles of good web design, and online consumer trust and loyalty.

Bad web design can harm your credibility, driving users away from your site and inevitably costing you potential customers. In a competitive online environment that’s not limited by geography, can you afford to lose out?

Building a website isn’t just about how the site looks-- it’s also about reaching all of your users on the devices they actually use. Mobile-first, accessible design is paramount for making a positive impact on future clients, and a web developer can help you achieve these crucial goals.

Find a solution that’s custom-fit for your business

There definitely are right and wrong ways to build a website. But there still isn’t a one-size-fits-all answer for every company. No matter the size of your business, it’s important to find the right way to create your website so that it can be maintained, updated and built upon in the future. The right web developer can help you find the best technology, content management systems, and digital strategy for your business.